Open Access

Although the management of customer relationships has become a key priority in firms in a broad range of industries, its effective implementation often creates major challenges. Couched in configuration theory and using a configurational approach, this article investigates how factors associated with firms’ customer management, market approach, and business environment interact and fall into patterns to predict profitability. The results of a fuzzy-set qualitative comparative analysis reveal different configurations to a profitable implementation of customer relationship management. Insight into these configurations contributes to a deeper understanding of digital ecodynamics and advances the understanding of the interplay among important strategic, technological, and environmental factors. The findings of this inquiry can guide managers in designing effective customer relationship management approaches. (Abstract vom Preprint - siehe Bemerkungen - übernommen gemäß CC BY 4.0: http://creativecommons.org/licenses/by/4.0/)

With the neighbourhood concept developed in the ZED Lighthouse, the actors involved are not only trying to meet the growing demand for local mobility through a research mobility station with neighbourhood caretaker as well as age-appropriate e-scooters and autonomous boxes for e-scooters. Rather, this concept also opens up perspectives and offers all the necessary aids for older people to be able to live in their familiar neighbourhood – and thus also to keep the neighbourhood itself structurally stable. With the help of user-friendly and participatory technology development, those affected are involved in the creation of new (socio-)technical solutions. The blueprint from Zwickau-Marienthal creates new perspectives, especially for large housing estates with homogeneous age structures, to bind their residents to the neighbourhood in the long term and to keep the estates liveable and lively into old age.